So, you have a great product, and people are ready and willing to tell their friends. Why not make it easier for them. Giving people who want to share easy access to tools that will help them share is a great way to encourage positive Word of Mouth. Widgets – when done right – provide a great tool for sharing an experience.

I’m going to New York in a week to go to my good friend Clayton’s wedding, and while I’m there I’m going to take in a Broadway show. The producers of Billy Elliot created this widget for me to share my experience:

Notice there’s a link to click to find out more information about the show. Now that you know I’m going, you might ask me about the experience after I’ve seen it. The widget sets up the opportunity for Word of Mouth both before and after the show. You’ll also find Billy Elliot on Facebook and Twitter.

I’ll let you know how I like the show.