I was very excited to be selected to be one of Gammage Theatre’s “Gammage Goers” for the 2011-2012 season. In this program, they harness the power of theatre goers’ online networks to spread word of mouth about current productions. They gain not only the exponential reach of the Goers’ networks, but the added benefit of [...]

This past weekend, I had the privilege of attending The US Open at Congressional Country Club in Bethesda, MD with my brother. But, you’ll have to take my word for it, because I can’t prove I was there. The closest thing I have to a photo of myself at The Open is this picture of [...]

Here are a few books that have helped shape my approach to word of mouth marketing. I’d recommend them not just to marketers, but anyone looking to approach their business in new ways, particularly non-profits (which always need to find ways to do less with more).

In early May of this year it rained in Tennessee. A lot. The record-breaking rain devastated the area and claimed 21 lives in the state. Businesses and homes were damaged and closed due to flooding, including the historic Grand Ole Opry. Right next door, Opry Mills Mall was underwater in every one of its 1.2 [...]

As the Mayor of 25 places nationwide, I think I’ve earned the right to question the value of foursquare. As someone who uses social media quite often as a tool to help clients generate word of mouth, I feel it is my responsibility to engage in and understand new media (especially when it was touted [...]

Last night, my girlfriend and I decided to go to Sauce, the great informal pizza place from Fox Restaurant Concepts with a handful of locations around Phoenix. The closest one is about 15 minutes away at 7th Street and Glendale (Hey, Fox RC, Central Phoenix needs a Sauce!), so we headed over ready to eat. [...]

It’s probably a golden rule for marketers to not choose favorites, but, if you know me, it’s no secret that Expect More Arizona is easily my favorite client. It’s not just the amazing people I get to work with (from the Board on down to my colleagues I drive all over the state with) or [...]

My first encounter with the Word of Mouth Marketing Association (WOMMA) was in June of 2006 in San Francisco. I was working at an ad agency in Phoenix in the PR department, frustrated with the model of traditional marketing. Writing press releases and pitching journalists on stories they rightly had no interest in didn’t feel [...]

Did you see the article on NYTimes.com  – How to Market Your Business With Facebook? Most of the clients I’ve consulted are on board with using Facebook as a marketing tool. But, like with all social media tools, they have one big fear… Will it last? They were around when everyone was saying, “You have [...]

Lucky readers of my blog, Childsplay is offering you free tickets to its season premier, Honus and Me. The show opened last weekend to rave reviews and runs until October 11. From the Arizona Republic: Childsplay pitches a near-perfect game with this production, the first of its 2009-10 season, with winning performances from company regulars… [...]