My favorite local sushi joint – Hana Japanese Eatery – understands that it has a league of loyal customers who rave about their food to friends, family, colleagues, and, probably, complete strangers. In the marketing world, we call those people evangelists. At Hana, they call them “Hardcore Hanacore”. From Hana’s Blog: Our fans are… special. [...]

So, you have a great product, and people are ready and willing to tell their friends. Why not make it easier for them. Giving people who want to share easy access to tools that will help them share is a great way to encourage positive Word of Mouth. Widgets – when done right – provide [...]

Sometimes it’s nice to hear your favorite band stripped down of all of the production and amplification often heard on recordings and in concert. This is how you really get to know their talent; it’s the most authentic performance. We’re always searching for authenticity in marketing. Sometimes the best way to find it is to [...]

I created this video for Entrepreneurship at ASU. It’s a really great program that helps student entrepreneurs succeed by providing resources, including access to business veterans, office space, startup grants, and more.  Not enough students and faculty at ASU know the great opportunities available through this initiative, so please share with your friends. Also, find [...]

People are always asking me what I do at Blabbermouth, and – to be honest – I’m not great at answering that question yet. Blabbermouth is not even a few months old, and I haven’t figured out the best way to tell my story. Yet. I came to the Ragan Social Media conference in Las [...]

While state budget cuts pose a major challenge to Arizona State University President Michael Crow’s vision for the New American University, ASU continues to find ways to innovate and work toward building a stronger community. One way in particular demonstrates a keen understanding of using the power of consumer participation to drive communication efforts and [...]

Introducing a video that attempts to answer the months-old question: What’s a Blabbermouth? To find out, we consulted a Blabbermouth expert by the name of Olive. The adorable Olive is the daughter of my good friends Cyndi Coon and Jeremy Briddell, both amazing artists. Enjoy and… (PSST, PASS IT ON).

The second in my growing list of things that bug me on Facebook: When you are labeling a picture of yourself and your mother, the correct caption is NEVER “Mom and I.” That’s bad grammar that was incorrectly jammed in your brain as a child. Subtract your mother from the equation, and it’s just a [...]

Have you wondered what generates authentic, quality, off-line Word of Mouth? Here’s an experience that happened to me that highlights what a company can do to encourage customer evangelism.  After a recent kitchen remodel, I was in the market for a high quality coffeemaker. I became obsessed with the $4000 touch-of-a-button espresso perfection machines, but [...]

Valley PR Blog posted a nice entry about Blabbermouth that you can read here. I’m still wondering about Dan Wool’s choice for the picture of me that was featured next to the article on the home page yesterday (here’s a screen capture)…