I was very excited to be selected to be one of Gammage Theatre’s “Gammage Goers” for the 2011-2012 season. In this program, they harness the power of theatre goers’ online networks to spread word of mouth about current productions. They gain not only the exponential reach of the Goers’ networks, but the added benefit of [...]

This past weekend, I had the privilege of attending The US Open at Congressional Country Club in Bethesda, MD with my brother. But, you’ll have to take my word for it, because I can’t prove I was there. The closest thing I have to a photo of myself at The Open is this picture of [...]

Expect More Arizona, which I’m not ashamed to call my favorite client, launched a new campaign today, designed to help Arizonans make and keep a New Years resolution to expect more and do more for education. Below is the e-mail sent from Expect More Arizona. Check out the site, and please use the easy links [...]

If the witches and wizards in Harry Potter had a magazine, it would probably look a lot like Sir Richard Branson’s new Project. The iPad-only magazine brings a science fiction level of interactivity to a once inanimate medium. Opening the inaugural issue on your iPad, a well-designed, seemingly traditional magazine cover comes to life (see [...]

In early May of this year it rained in Tennessee. A lot. The record-breaking rain devastated the area and claimed 21 lives in the state. Businesses and homes were damaged and closed due to flooding, including the historic Grand Ole Opry. Right next door, Opry Mills Mall was underwater in every one of its 1.2 [...]

As the Mayor of 25 places nationwide, I think I’ve earned the right to question the value of foursquare. As someone who uses social media quite often as a tool to help clients generate word of mouth, I feel it is my responsibility to engage in and understand new media (especially when it was touted [...]

It’s probably a golden rule for marketers to not choose favorites, but, if you know me, it’s no secret that Expect More Arizona is easily my favorite client. It’s not just the amazing people I get to work with (from the Board on down to my colleagues I drive all over the state with) or [...]

The jury is still out, but I think I’m going to give Facebook a thumbs up for changing from the Fan Page to allowing users to  “Like” a page. Here’s why… In the past, I’ve had clients who were uncomfortable asking people to become a “fan” of their organization or their work. The semantic change [...]

Here’s a crazy story from my experience today at LA Fitness. I won’t even go into the convoluted reason they had me cancel my membership and sign up again (annoying), but this led to meeting Sales Manager and Sales Guy (we’ll call them that the purpose of this post). When I met Sales Manager a [...]

Sometimes I hear clients or colleagues refer to me as a “Social Media Expert.” While it’s very flattering, to be honest, I’ve never really been comfortable with the title. I am a marketer (with, hopefully, some level of expertise) who often uses social media as a tool to engage consumers in conversation. I’ve long maintained [...]