My first encounter with the Word of Mouth Marketing Association (WOMMA) was in June of 2006 in San Francisco. I was working at an ad agency in Phoenix in the PR department, frustrated with the model of traditional marketing. Writing press releases and pitching journalists on stories they rightly had no interest in didn’t feel [...]

Did you see the article on NYTimes.com  – How to Market Your Business With Facebook? Most of the clients I’ve consulted are on board with using Facebook as a marketing tool. But, like with all social media tools, they have one big fear… Will it last? They were around when everyone was saying, “You have [...]

Below is a video I made with my golf instructor, Robbie Camacho: By the way, the Federal Trade Commision requires I tell you that Robbie is also a client. I am, however, under no obligation to tell you that Robbie is a great golf instructor, a pretty darn good golfer, and a really nice guy. [...]

My favorite local sushi joint – Hana Japanese Eatery – understands that it has a league of loyal customers who rave about their food to friends, family, colleagues, and, probably, complete strangers. In the marketing world, we call those people evangelists. At Hana, they call them “Hardcore Hanacore”. From Hana’s Blog: Our fans are… special. [...]

This morning, my Facebook account was hacked. The hacker, pretending to be me, instant messages my friends telling them I’ve been mugged in London and need money wired immediately. This isn’t true, of course. I have no access to my Facebook account for now. If any of you knows someone at Facebook who can help, [...]

So, you have a great product, and people are ready and willing to tell their friends. Why not make it easier for them. Giving people who want to share easy access to tools that will help them share is a great way to encourage positive Word of Mouth. Widgets – when done right – provide [...]

Sometimes it’s nice to hear your favorite band stripped down of all of the production and amplification often heard on recordings and in concert. This is how you really get to know their talent; it’s the most authentic performance. We’re always searching for authenticity in marketing. Sometimes the best way to find it is to [...]

One of the best parts of starting Blabbermouth and working for myself has been the opportunity to decide which clients to work with. There is no better example of this than the opportunity to work with Expect More Arizona, which officially launches today. This client is truly a pleasure to work with, and allows me [...]

In yet another example of how President Obama is pioneering the use of social media in politics, the White House has announced that the President will be answering questions in a live online town hall meeting tomorrow (Thursday, March 26, 2009). You can submit questions here and vote on the ones you would like to [...]

People are always asking me what I do at Blabbermouth, and – to be honest – I’m not great at answering that question yet. Blabbermouth is not even a few months old, and I haven’t figured out the best way to tell my story. Yet. I came to the Ragan Social Media conference in Las [...]