While state budget cuts pose a major challenge to Arizona State University President Michael Crow’s vision for the New American University, ASU continues to find ways to innovate and work toward building a stronger community. One way in particular demonstrates a keen understanding of using the power of consumer participation to drive communication efforts and [...]

The second in my growing list of things that bug me on Facebook: When you are labeling a picture of yourself and your mother, the correct caption is NEVER “Mom and I.” That’s bad grammar that was incorrectly jammed in your brain as a child. Subtract your mother from the equation, and it’s just a [...]

Have you wondered what generates authentic, quality, off-line Word of Mouth? Here’s an experience that happened to me that highlights what a company can do to encourage customer evangelism.  After a recent kitchen remodel, I was in the market for a high quality coffeemaker. I became obsessed with the $4000 touch-of-a-button espresso perfection machines, but [...]

Yesterday was the day after the Super Bowl, a national holiday in advertising when agencies nationwide (who have never made and will never make a Super Bowl ad) self-promote their expertise of TV’s most expensive commercials. This year, ad space sold for up to $3 million for a 30 second spot and NBC broke the [...]

Okay, I can admit it: I enjoy Facebook. I like keeping tabs on people without having to keep in touch with them. I like seeing pictures of people I went to high school with. I even like reading and writing status updates. And, I love playing Scrabble and Word Challenge. But, there are some things [...]