My first encounter with the Word of Mouth Marketing Association (WOMMA) was in June of 2006 in San Francisco. I was working at an ad agency in Phoenix in the PR department, frustrated with the model of traditional marketing. Writing press releases and pitching journalists on stories they rightly had no interest in didn’t feel [...]

Did you see the article on NYTimes.com  – How to Market Your Business With Facebook? Most of the clients I’ve consulted are on board with using Facebook as a marketing tool. But, like with all social media tools, they have one big fear… Will it last? They were around when everyone was saying, “You have [...]

Below is a video I made with my golf instructor, Robbie Camacho: By the way, the Federal Trade Commision requires I tell you that Robbie is also a client. I am, however, under no obligation to tell you that Robbie is a great golf instructor, a pretty darn good golfer, and a really nice guy. [...]

Lucky readers of my blog, Childsplay is offering you free tickets to its season premier, Honus and Me. The show opened last weekend to rave reviews and runs until October 11. From the Arizona Republic: Childsplay pitches a near-perfect game with this production, the first of its 2009-10 season, with winning performances from company regulars… [...]

My favorite local sushi joint – Hana Japanese Eatery – understands that it has a league of loyal customers who rave about their food to friends, family, colleagues, and, probably, complete strangers. In the marketing world, we call those people evangelists. At Hana, they call them “Hardcore Hanacore”. From Hana’s Blog: Our fans are… special. [...]

When passengers on Captain Denny Flanagan’s United Airlines flights encounter an unexpected delay, they have an experience they are sure to tell all of their friends and families. But, these passengers aren’t talking about the delay, they’re raving about how Capt. Flanagan left the plane to find a McDonald’s in the terminal and returned with [...]

So, you have a great product, and people are ready and willing to tell their friends. Why not make it easier for them. Giving people who want to share easy access to tools that will help them share is a great way to encourage positive Word of Mouth. Widgets – when done right – provide [...]

Sometimes it’s nice to hear your favorite band stripped down of all of the production and amplification often heard on recordings and in concert. This is how you really get to know their talent; it’s the most authentic performance. We’re always searching for authenticity in marketing. Sometimes the best way to find it is to [...]

This weekend, I went to visit my buddy Gordon who recently moved to Napa. Gordon works in the wine industry, so he planned a weekend of wine tasting and great food. In three days, I tasted more than 96 wines. (I say “more than,” because, although I took copious notes, there came a point Friday [...]

I’ll admit to having a major bias toward Childsplay. I was an actor there for 7 years, some of my closest friends work there, and I maintain a great relationship with the company; they are like family to me. But, there are plenty more reasons for having a Childsplay bias. Arizona residents don’t really know [...]