The jury is still out, but I think I’m going to give Facebook a thumbs up for changing from the Fan Page to allowing users to “Like” a page. Here’s why… In the past, I’ve had clients who were uncomfortable asking people to become a “fan” of their organization or their work. The semantic change might help these clients and others feel a little more comfortable with building relationships through Facebook without sounding too self-serving or cocky.
That’s my initial impression. What do you think?