In yet another example of how President Obama is pioneering the use of social media in politics, the White House has announced that the President will be answering questions in a live online town hall meeting tomorrow (Thursday, March 26, 2009). You can submit questions here and vote on the ones you would like to hear answered. Like him or not (I like him), you have to admit that he is continuing to use social media as a tool for transparency and participation.
Part of using social media to its fullest extent is not only sharing information, but using it as a tool to listen and respond. To create dialogues, not simply monologue and rants. This is what President Obama does time and again using online tools. Not to bring up an old rivalry, but Arizona Senator John McCain could learn a thing or two from his example. He’s received press and commendation for his use of Twitter, particularly after being mocked for not knowing how to use a computer during the campaign. But, he’s not using Twitter in the best possible way. He’s using it to rant and promote his agenda, but he’s not using it to listen and respond. Twitter is supposed to make users accessible. He ignores replies and doesn’t ever respond. This truly isn’t partisan criticism; I think he would actually benefit from taking my advice. His agenda and overall brand image would be much better served by allowing the type of openness and transparency social media expects and deserves.
The cover article of the current Fast Company highlights Chris Hughes, cofounder of Facebook and architect of Obama’s use of social media on the campaign trail. In so many ways, Barack Obama is President because of what Hughes did for him during the election. It’s so refreshing to see them continuing to utilize social media now that Obama is in office.